How Netflix’s The Cloverfield Paradox Changes the Movie Marketing Game

With no warning, it trumped other Super Bowl trailers with instant availability

Netflix

In the end, there wasn’t even really a campaign.

The Business of Marketing

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@ChrisThilk chris.thilk@gmail.com Chris Thilk is a freelance writer and content strategy consultant in the Chicago suburbs. You can find him at ChrisThilk.com, where he shares his thoughts on content marketing, media and movie marketing.
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