How Mr. Rogers Taught Me Everything I Need to Know About Marketing

Be a better neighbor—at work

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I’ve been working in advertising for over 20 years, almost exclusively in client services. Over the years I’ve read a ton, belonged to various networking groups, attended prestigious business seminars and workshops, even took graduate-level management courses. All this was helpful, but when I look back on my career, the best lessons I learned about business and strategy came from a guy on television who I never met.