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Usually, when we say you’ll want to watch an ad over and over again, it’s because of the quality of the storytelling or mesmerizing visuals. Not this time, though the ad is fine enough on its own. But what truly makes it obsessively rewatchable is its baked-in scavenger hunt.
With its new spot for Bouygues Telecom, agency BETC Paris has created 60 seconds packed with impressively subtle Easter eggs—20 of them, specifically. Each references a Netflix original show or movie.