How Finland’s Epic Equivalent of Saving Private Ryan Flipped the Branded Content Script

The film relied on brand partnerships and became a national hit

One of Finland's most influential films leveraged brands early. Leffat

Unique funding models for entertainment is nothing new. From brand integration to brands partially or fully-funding content, there is no shortage of money to put towards productions. Additionally, brands have traditionally hit the bandwagon, connecting themselves to entertainment through an array of licensing or other promotions that market their products.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}