How Dove Is 'Hacking' Photography to Change the Way Advertising Depicts Women

Gaming the system from within

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In college, we were charged with digging through magazines to find ads that depicted either minorities or women in a non-stereotypical (read: not sexy or homemaking) way. It was hard. For every 20 ads with an impossibly contorted white woman, we found maybe one with a minority—never mind a woman looking empowered, or even doing something normal like reading a newspaper … or welding, Flashdance-style.

At the time, we were told this isn’t the industry’s fault; it’s drawing from what the market wants.

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