Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
In college, we were charged with digging through magazines to find ads that depicted either minorities or women in a non-stereotypical (read: not sexy or homemaking) way. It was hard. For every 20 ads with an impossibly contorted white woman, we found maybe one with a minority—never mind a woman looking empowered, or even doing something normal like reading a newspaper … or welding, Flashdance-style.
At the time, we were told this isn’t the industry’s fault; it’s drawing from what the market wants.