How Apple Built a Cityscape out of Trampolines for Its Gravity-Defying New Ad

With a track from a new artist that'll be stuck in your head for days

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Welcome to every kid’s dream: an entire city where just about every surface is a trampoline capable of vaulting you down the street—and turning a boring commute into a joyous romp across manholes, lampposts and rooftops.

The magical talisman making this all possible in Apple’s newest ad from longtime agency TBWA\Media Arts Lab is a pair of AirPods, the wireless earbuds that launched in 2016 and have become a ubiquitous cultural phenomenon seen everywhere from offices and subways to, most topically, city streets.



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