Welcome to every kid’s dream: an entire city where just about every surface is a trampoline capable of vaulting you down the street—and turning a boring commute into a joyous romp across manholes, lampposts and rooftops.
How Apple Built a Cityscape out of Trampolines for Its Gravity-Defying New Ad
With a track from a new artist that'll be stuck in your head for days
Aside from a few slow-motion shots of the star floating, most of Apple's "Bounce" was made with practical effects.
Apple
