Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Welcome to every kid’s dream: an entire city where just about every surface is a trampoline capable of vaulting you down the street—and turning a boring commute into a joyous romp across manholes, lampposts and rooftops.
The magical talisman making this all possible in Apple’s newest ad from longtime agency TBWA\Media Arts Lab is a pair of AirPods, the wireless earbuds that launched in 2016 and have become a ubiquitous cultural phenomenon seen everywhere from offices and subways to, most topically, city streets.
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