How Apple Built a Cityscape out of Trampolines for Its Gravity-Defying New Ad

With a track from a new artist that'll be stuck in your head for days

a commuter gets a lift from his AirPods
Aside from a few slow-motion shots of the star floating, most of Apple's "Bounce" was made with practical effects. Apple

Welcome to every kid’s dream: an entire city where just about every surface is a trampoline capable of vaulting you down the street—and turning a boring commute into a joyous romp across manholes, lampposts and rooftops.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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