How an Ad Agency Got Major League Baseball to Put Spanish Accents on Its Jerseys

LatinWorks' well-deserved accent on America's pastime

Some 27 percent of Major League Baseball players are Hispanic. Ironically, though, Latino sports fans don’t tend to care much about baseball, and there isn’t a clear way to recognize how culturally diverse the sport is.

@luckthelady Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.