How an Ad Agency Got Major League Baseball to Put Spanish Accents on Its Jerseys

LatinWorks' well-deserved accent on America's pastime

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Some 27 percent of Major League Baseball players are Hispanic. Ironically, though, Latino sports fans don’t tend to care much about baseball, and there isn’t a clear way to recognize how culturally diverse the sport is.

So, in a project that took two years to prepare, the Major League Baseball Association worked with Austin-based LatinWorks to launch “Ponle Acento” (“Put an Accent on It”), which rights a historical wrong—by putting accent marks back into names whose accents were dropped in the immigration process.

“Baseball

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