How This Agency Used Ad Blockers to Recruit the Kind of Creatives It Wanted to Hire

Embracing the problem instead of denying it

Generally speaking, a challenge that disrupts your business model is a chance to invent whole new ones. The Internet—and all the disruption-enabling goodies it's brought with it, like ad blocking—has proven no different … though many brands and publishers are still trying to sort their Rubik's Cubes out.