How This Agency Used Ad Blockers to Recruit the Kind of Creatives It Wanted to Hire

Embracing the problem instead of denying it

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Generally speaking, a challenge that disrupts your business model is a chance to invent whole new ones. The Internet—and all the disruption-enabling goodies it's brought with it, like ad blocking—has proven no different … though many brands and publishers are still trying to sort their Rubik's Cubes out. 

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