Generally speaking, a challenge that disrupts your business model is a chance to invent whole new ones. The Internet—and all the disruption-enabling goodies it's brought with it, like ad blocking—has proven no different … though many brands and publishers are still trying to sort their Rubik's Cubes out.
How This Agency Used Ad Blockers to Recruit the Kind of Creatives It Wanted to Hire
Embracing the problem instead of denying it
