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How a Hidden Design Flaw Makes the Starbucks Logo Look Perfect

When exact symmetry just doesn't work

Starbucks
Headshot of Tim Nudd
By Tim Nudd

January 17, 2018

It’s an underappreciated fact of good design: Sometimes imperfections are what make a design look perfect.

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Headshot of Tim Nudd

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

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