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CANNES, France—When HBO launched its ambitious and intricately crafted Alexa voice skill, Westworld: The Maze, the game immediately raised the bar of interactive audio to a completely new level.
Today, in what is admittedly one of the less surprising moments at this Cannes Lions, the project from agency 360i was honored with the Radio and Audio Grand Prix at the creative festival.
“This is completely pushing the boundaries,” said jury president Jose Miguel Sokoloff, CCO of MullenLowe Group U.K.