There is a school of thought in advertising that funny ads are going by the wayside. Humor, by its very nature, is not as easy as it looks, nor does it always cross borders effectively. Even those who champion humor sometimes think it’s limited to a few lucky industries, like candy, fast food or insurance.
Yet, here we are today, with a commendably hilarious ad for Splenda. Yes, that Splenda. Did it come from BBDO, Goodby Silverstein & Partners or Wieden + Kennedy? Nope.