Here's What You Need to Know About the First Day of Cannes Lions 2018

Is the international festival a boon, or boondoggle?

Sun- and rosé-soaked marketers are congregating in this seaside resort town this week to fete the year’s best advertisements. But with all of the panels, networking events, beach takeovers, yacht parties, speedboat happy hours and swan raft meetups, it’s hardly just about the awards.

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