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Here's How You Write Ads for a Book About Writing Ads

Thomas Kemeny gets wonderfully self-deprecating to promote Junior, his guide for new creatives

'It’s hard to get too cocky when 99.9% of your work dies every day,' author Thomas Kemeny says.Thomas Kemeny
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By David Griner

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Most advertising books are written in retrospect, with the authors looking back on their successful careers, often through a filter of mildly infuriating nostalgia.

But not Junior by Thomas Kemeny. It’s a guide to getting started in your creative career by a copywriter who’s still grinding away at his own.

“Most advertising books are written by marketing consultants, people running companies at the highest levels, or David Ogilvy,” Kemeny tells Adweek. “This book is written by somebody who is definitely still in it, still figuring it out.

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Headshot of David Griner

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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