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Ram created one of the most divisive and derided ads of Super Bowl Sunday with its 60-second spot featuring the voice of Martin Luther King Jr., talking about the importance of service.
Many Twitter users blasted the ad as commercial exploitation of a Civil Rights icon, and the brand issued a statement before the night was over, saying, “We worked closely with the representatives of the Martin Luther King Jr. estate to receive the necessary approvals, and estate representatives were a very important part of the creative process every step of the way.”
But
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