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The Cannes Lions International Festival of Creativity came roaring back to the real world this year after two years of silence on the French Riviera. Many wondered how the festival would be changed after a period defined by a world-altering pandemic and growing pressure on brands to use their powers and resources for social good.
Sure enough, many of the high-profile Grand Prix winners in this year’s festival reflected an urgency by marketers to address cultural tensions, inequality, climate change and more.
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