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Like bringing a frustrating dream to life, Heinz has developed a 570-piece, all-red ketchup puzzle–and every single piece looks the same.
The condiment giant is giving away 57 of the puzzles in 17 countries (excluding the U.S., unfortunately for American ketchup fans in lockdown) on its social channels in a campaign created by agency Rethink Canada.
Poking fun at how frustrating it can be to get ketchup out of a glass bottle, Heinz said the “ridiculously slow” and monotonous jigsaw pays homage to its “slow-pouring” condiment.
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