Heinz Brings in a Real Hostage Negotiator to Resolve Parent-Child Standoffs at Dinner

Retired NYPD expert offers tips on handling ketchup crises

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When it comes to dinner, your kid might as well be a terrorist, says an amusing new ad from Heinz.

A crisis negotiator offers tips on how to de-escalate the situation after a young menace discovers there’s no ketchup left to go with his chicken nuggets in the chuckle-worthy 1:15 spot, created by Taxi.

Jack Cambria, formerly of the NYPD, opens the ad with an ominous reality-style overture. “I’m here to help in case you find yourself in a tough spot,” he says.

The camera cuts to a mom, dad and their little boy, all sitting down for a meal.



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