Heinz Brings in a Real Hostage Negotiator to Resolve Parent-Child Standoffs at Dinner

Retired NYPD expert offers tips on handling ketchup crises

Heinz Ketchup

When it comes to dinner, your kid might as well be a terrorist, says an amusing new ad from Heinz.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.