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Creative agencies owned by consultancies are part of a growing club, which isn’t to say they’re on the same side. In fact, it likely makes them doubly competitive, with rivalries extending all the way from the pitch team to the parent company.
That’s why it was nice to see a goodwill gesture from one consultancy-owned agency to another last week with the news that Accenture Interactive is acquiring Droga5. As debates raged across the ad industry about whether the move would stymie Droga5’s
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