Timeline: The Bold Work That Made Droga5 an Iconic Independent Agency

As Accenture acquires the creative powerhouse, we look back at Droga5's formative years

From left: Anna Kendrick for Newcastle, Michael Phelps for Under Armour, and Rihanna for the Tap Project.
Droga5 has often leveraged celebrities in inventive ways. From left: Anna Kendrick for Newcastle, Michael Phelps for Under Armour, and Rihanna for the Tap Project.

In one of the more dramatic pieces of agency acquisition news in recent years, Droga5 today announced it will be acquired by Accenture Interactive. The 13-year-old creative agency founded and led by David Droga has been one of the most notable independent players in the agency world throughout its run, and Droga5’s work has often generated global attention and avalanches of awards.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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