Hamburger Helper Dropped an Entire Rap Album for April Fools', and It's Shockingly Good

If you run down a list of brands that understand, appreciate and contribute to the hip-hop community, Hamburger Helper probably wouldn't make the cut.

And that's probably why the brand just dropped a surprisingly good rap album about food for April Fools'.

It's a perfectly confusing stunt to pull. If you listen to the five tracks, which have names like "Feed the Streets" and "In Love With the Glove," it'd be easy to forget that this comes from Hamburger Helper.

#WATCHTHESTOVE https://t.co/nL2gQQaerv pic.twitter.com/fQAU5KATuq

— Helper (@helper) April 1, 2016

The beats are solid, even catchy. But then you hear a lyric like, "Hamburger helper/ Eat it all and then we dip/ On the stove so long I burn my lip," and remember that this is the best (or worst, depending on your outlook) form of branded content.

The album, which is called "Watch the Stove," is available on SoundCloud. That page is filled with delightful Easter eggs, like the album description that reads, "Doesn't have to be fancy to be good. Mission: feed the Internet. Trolling lame dinners since 1971." And then there's the parental advisory: "Delicious Content."

So far the reception has been overwhelmingly positive:

Listening to this #WatchTheStove @helper album like pic.twitter.com/qCljzMjang

— Steph (@KhakiWithACurl) April 1, 2016

I'm not always proud to be an American but today @helper dropped a mixtape talmbout they water whippin

— Randy Savage (@MichealSinclair) April 1, 2016