Hamburger Helper Dropped an Entire Rap Album for April Fools', and It's Shockingly Good

'Watch the Stove' is fire

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you run down a list of brands that understand, appreciate and contribute to the hip-hop community, Hamburger Helper probably wouldn't make the cut.

And that's probably why the brand just dropped a surprisingly good rap album about food for April Fools'. 

It's a perfectly confusing stunt to pull. If you listen to the five tracks, which have names like "Feed the Streets" and "In Love With the Glove," it'd be easy to forget that this comes from Hamburger Helper. 



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in