Gymshark, a British fitness and apparel brand with a robust social media presence, is celebrating LGBTQ+ communities beyond Pride month with a new campaign focused on their unique journeys with identity, love, struggle, successes and progress.
To inspire and educate the upcoming generation of LGBTQ+ athletes looking to break into the space, Gymshark launched “Pride In Progress.” The campaign highlights the narrative behind heavy-hitters who beat discrimination every day by fighting the norm and embracing their individualistic identities. Although launched during Pride month, the campaign will continue to roll out content beyond June in an effort to continue the celebration and keep the conversation going.
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