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Gymshark, a British fitness and apparel brand with a robust social media presence, is celebrating LGBTQ+ communities beyond Pride month with a new campaign focused on their unique journeys with identity, love, struggle, successes and progress.
To inspire and educate the upcoming generation of LGBTQ+ athletes looking to break into the space, Gymshark launched “Pride In Progress.” The campaign highlights the narrative behind heavy-hitters who beat discrimination every day by fighting the norm and embracing their individualistic identities.