Gymshark Celebrates LGBTQ+ Communities With a Campaign Focused on Their Stories

The brand hopes to keep the conversation and progress going beyond Pride

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

Gymshark, a British fitness and apparel brand with a robust social media presence, is celebrating LGBTQ+ communities beyond Pride month with a new campaign focused on their unique journeys with identity, love, struggle, successes and progress.

To inspire and educate the upcoming generation of LGBTQ+ athletes looking to break into the space, Gymshark launched “Pride In Progress.” The campaign highlights the narrative behind heavy-hitters who beat discrimination every day by fighting the norm and embracing their individualistic identities.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in