Gymshark’s Elfried Samba on Growing Fan Loyalty for Brands

Samba gives some personal advice on how to evolve audience communications

Not just a growing great British brand but also a great social media success story, Gymshark, the fitness apparel and accessories brand, is a company that its customers truly love. A factor in building and growing that admiration is through its social media channels, led by Elfried Samba, the company’s head of social content who spoke to Adweek as part of Social Media Week London.