Creativity Guys Post ‘Cock in a Sock’ Selfies Online for Cancer Awareness Upping the anteBy Roo Powell|March 25, 2014 Share By Roo Powell|March 25, 2014 Share Listen, before you scroll down, please be advised that all of the photos below are NSFW, unless you work for the Red Hot Chili Peppers. Yesterday we discussed how British women have been posting no-makeup selfies in an effort to raise money (at least £2 million pounds) for Cancer Research UK. Today, a new hashtag has been trending on social media: #cockinasock. Yes, this time guys are posting selfies with their penises in tube socks, to raise awareness for testicular cancer. And that is officially the weirdest sentence I've written on the Internet. Via BuzzFeed. UPDATE: Tribute band the Hot Red Chili Peppers claim they started the whole trend with this photo. Adweek Adweek