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P&G's Always scored a smash hit with "Like A Girl." Now, that women's empowerment campaign has a new parody—about the expectations society puts on hamburgers.
Ground meat purveyor Schweid & Sons is out with an video—from Night Agency—that cribs its format from "Unstoppable," the second big commercial in the Always effort to break down limiting definitions of femininity. In the the butcher's spot, titled "Make Burgers Great Again," goofy guys lament the state of affairs at cookouts, and smash cardboard boxes with phrases scrawled on them meant to symbolize the limitations they've experienced while trying to, say, stack hot dogs on top of hamburgers.