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Greenpeace has commissioned a cover of Fleetwood Mac’s hit song “Don’t Stop” as an anthem to galvanize a new generation of climate activists.
The campaign, developed by agency Mother London, reimagines a classic for a younger audience. The new “Don’t Stop” is a fable about being young in a world facing climate change and a rallying cry for those who dream of a better future.
Grammy-winning producer Fraser T. Smith (aka Future Utopia)—who has collaborated with artists including rapper Stormzy, Adele and Sam Smith—produced the song.
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