Greenpeace's Star-Studded Fleetwood Mac Cover Is a Rallying Cry for Young Climate Activists

Director Steve McQueen, music producer Fraser T Smith and agency Mother are behind the project

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Greenpeace has commissioned a cover of Fleetwood Mac’s hit song “Don’t Stop” as an anthem to galvanize a new generation of climate activists. 

The campaign, developed by agency Mother London, reimagines a classic for a younger audience. The new “Don’t Stop” is a fable about being young in a world facing climate change and a rallying cry for those who dream of a better future. 

Grammy-winning producer Fraser T. Smith (aka Future Utopia)—who has collaborated with artists including rapper Stormzy, Adele and Sam Smith—produced the song.



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