Greek Beer Brand Aims to Help Consumers Overcome 'Phubbing'

The film sees a couple divided due to the distractions provided by their mobile phones

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With the release of the mobile phone, the pace of the world sped up and the attention deficit grew as we could all become contactable anywhere there was a signal. That became even more distracting with smartphones and the ability to access the internet, at speed while on the go. This campaign for Greek beer brand Alfa explores just how intrusive to relationships the amount of time people spend on their phones can become.

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