Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
In a new campaign from Liquid Death, geriatric women act like the stereotypical agro-bros who often star in energy drink ads: They rock out in a heavy metal band, do donuts in a car and grind down handrails on skateboards.
And that’s just the tame stuff.
When they get really saucy, they fistfight in an octagon, flip off the camera and launch fireworks from their private parts. Granny, please!
There’s no pearl clutching required though, which is immediately obvious by some terrible prosthetics in the brand’s latest video.