Google Wants to Make Mobile, Video and Programmatic 'Revolutions' Blasé by 2020

Q&A with its biz chief, Philipp Schindler

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Philipp Schindler was Google's ad chief for years, but few would know it. Having hailed from Germany, Schindler spent a good portion of his 11 years at Google running its European business before quietly ascending to global chief business officer 13 months ago. Now, for the first time in this role, he sat down with Adweek as he prepares to take the stage on Monday to address the industry at Advertising Week.

Schindler predicts his three favorite "revolutions"—mobile, video and programmatic—will be so common that by 2020 "we will actually look back and laugh that we called them revolutions."



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