Google Celebrates 'The Most Searched' to Set the Stage for Black History Month

Grammys ad highlights the highly sought, from Beyoncé to MLK


Can you quantify greatness? Can a major brand crown someone as a superlative and actually back it up with data?

During Sunday’s Grammy Awards, Google potently showed that it’s up to the challenge.

In an ad announcing a Black History Month project called “The Most Searched,” Google raised the curtain on some of its search data—dating back 15 years—to show how many African Americans have dominated public fascination, admiration and curiosity on the internet.

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