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Coca-Cola aims to give everyone more of a fuzzy glow than a fright this Halloween with its follow-up campaign under its recently released “Real Magic” brand platform.
Created by Dentsu McGarry Bowen (MB) UK, “Ghost” sees a boy creep about the convenience store he lives above late one night after hearing some odd noises. He peers in and walks towards a mysterious light he sees at the back, only to look through some shelves in the middle of a fridge filled with Coca-Cola bottles.
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