Getty Images, Sheryl Sandberg Team Up to Make Stock Photos of Women More Empowering

The Lean In Collection

I just did a search for "working woman" on a popular stock photography site, and got photos of women in pantsuits wielding brick-sized cellphones, photos of women pouting sexily while adjusting their glasses, and not much else. Stock photography is easily accessible and way cheaper than hiring a photographer to produce images for a brochure or an ad or a website, but it is rife with stereotypes.

Roo Powell is freelance contributor to Adweek.
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