Getting Around Our Cities Should Be Fun, FreeNow Reminds Us

The new Pan-European campaign uses stop motion animation to promote convenient travel booking

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European mobility app FreeNow has released a new creative platform that will be promoted by a through-the-line campaign that tells users to “Feel FreeNow.”

The licensed ride-hailing and multi-mobility app, which is headquartered in Hamburg, Germany, operates across 10 European countries. It offers users access to book taxis, private hire vehicles, car sharing, public transport services, e-mopeds, e-bikes and e-scooters.

Having undergone a complete brand redesign, it has released its first Pan-European campaign since appointing agency BMB in March last year.

The stop motion animated hero film, titled “Free City,” aims to build a world of its own using a spinning zoetrope model that emulates urban life and relatable city scenarios, while being somewhat offbeat with its inhabitants stuck in a repetitive loop.



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