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Grainy concert footage that bombards your Instagram Stories might be the stuff of memes, but Apple is here to show us that, when done right, its phones can actually beautifully capture musicians doing their thing onstage.
Enter the brand’s latest installment of its ongoing “Shot on iPhone” campaign, which gives viewers an intimate look at some of today’s biggest artists on tour. According to Apple’s dedicated agency TBWA\Media Arts Lab, the photos—which feature 16 musicians and singers from a variety of genres and countries—were taken by “renowned music photographers, many of whom have close relationships with the artists.”
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