Fruit of the Loom Opened a Fake Lingerie Store to Prove How Fancy Its Panties Really Are

Disbelief ensues

Früt is the hottest new lingerie boutique in town. There's only one catch—all the underwear it sells is from Fruit of the Loom.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.