Former Olympians to Air Regional PSA During Closing Ceremonies Urging Athletes to Give Up Milk

The campaign is led by silver medal-winning cyclist Dotsie Bausch

Kendrick Farris, a three-time Olympian and a 'Switch4Good' activist Switch4Good

Milk Life, a campaign from the MilkPEP board (which is funded by U.S. milk companies), made its Olympic debut in the 2016 Summer Olympics in Rio. Ahead of the PyeongChang 2018 Olympic Winter Games, the board said the campaign would make a splash again—securing a partnership with the U.S. Olympic Committee to produce content around the games though the 2020 Summer Paralympic Games in Tokyo.

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@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.