#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Fiverr just can’t seem to get its marketing right—try as it might.
Despite hiring a new agency, Mekanism, and this year launching a new campaign following backlash over its portrayal of freelancers as gleefully overworked, the online marketplace for the gig economy has again drawn ire for some of its latest outdoor ads.
The left side of a billboard features a middle-aged man gazing upwards with a slight smile on his face. “Your project is due ASAP,” reads the copy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in