‘First Kiss’ Director Tatia Pilieva Made a Film for U2 About Real-Life Couples Saying Goodbye

24 hours before being indefinitely separated

The new single from U2’s upcoming album Songs of Experience has a companion video, and since I can hear a lot of you rolling your eyes already, let me say it’s actually pretty cool.

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.