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A tennis star playing against former versions of himself won multiple honors at this year’s Clio Awards, including two Grand Clios.
“McEnroe vs. McEnroe,” by FCB New York for Michelob Ultra, won Grand Clio Awards for Branded Entertainment & Content, as well as Creative Use of Data. The campaign pitted the real John McEnroe against AI versions of himself as a younger player as part of the beer brand’s “It’s Only Worth It If You Enjoy It” campaign.
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