For Michelob Ultra and ESPN, John McEnroe Will Face Off Against a Tough Opponent—Himself

A human versus AI tennis match continues an ongoing brand campaign centered on happiness

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Tennis pro John McEnroe left a trail of record-breaking wins in his wake when he retired in 1992, as well as a reputation for emotional intensity on the court. With his status as a world-class athlete long since secured in sports history, and a volatile temper to match, it seemed at times his greatest opponent was himself.

Having learned how to keep his cool over the years, McEnroe is set to face off against AI versions of his past self throughout key moments of his career.



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