Fat Joe, Nike and Foot Locker Rediscover ’90s Hip-Hop in a New York Cab

Brands strengthen partnership in new campaign

The brands share a common DNA. Foot Locker

Remember the ’90s, when samples were still analog and you had to drive to the store to buy a new pair of shoes?

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}