Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It’s not often that Medusa shows up in advertising, much less accompanied by a chest-thumping minotaur, a metallic mermaid, an arrow-shooting centaur and a galloping Pegasus. So, this new U.K. spot for Mitsubishi is a real mythological blowout—all in service of a hot-selling SUV called the Outlander PHEV.
It may look like the brand’s longtime ad agency, Golley Slater, has taken a page from American Horror Story or a Guillermo del Toro flick for the gorgeously shot 60-second ad.
Its director, British filmmaker Bugsy Riverbank-Steel of Moxie Pictures, called the script “audacious” and seemed a little surprised, according to a statement, “to have been encouraged to make something that on paper might look a little barmy!” (Barmy = crazy in Brit-speak.)
The goal, according to the agency, was to cement Mitsubishi’s place as the leader in the category—tagline: “Where some follow, others lead”—though using a bunch of hybrid creatures to sell a plug-in...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in