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It’s been more than a decade since Goodby Silverstein & Partners introduced us to The Slowskys, a family of spokesturtles who were just fine without Comcast’s ultra-fast internet, thank you very much.
Since then, Comcast’s internet offering has rebranded as Xfinity, but there’s still room for odd families in the service’s marketing. This week, GS&P debuted three new, internet-embedded families who’ll anchor a campaign of short-form video ads.
The most unnerving group is The Swapsons, who’ve all been face-swapped.
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