Eyewear Maker Packages Annual Report as Fun Infographic

A different look from Warby Parker

Headshot of David Griner

Hey, want to read an eyewear store's annual report? Actually, yes, you do. Warby Parker, an e-commerce hub for hipster glasses and tortoise-shell frames, has released its 2011 annual report as a lighthearted, interactive and addictive infographic, featuring everything from call volume and site traffic to Instagram mentions and employee commute times. Marketers will find it to be a treasure trove of data and clever ideas, while normal humans will just be fascinated by the random facts about our nation's eyesight. Did you know Maryland has the worst vision, and Vermont the best? Did you know 252 people ordered monocles from Warby Parker last year? Did you know I was one of them? That last part's not in the report, but it's true. Sadly, it was just a gift for a friend who needed the finishing touch for his 19th century tycoon/colonel/kaiser look. Check out the report, and let us know if it'll make you eye annual reports a little differently.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."