Extra Gum's Advice for Awkward Holiday Moments? Chew It Over Before You Respond

Campaign from Energy BBDO sets up 'Chew It Before You Do It' as a 2022 ad platform for the brand

Extra Gum, which imagined a post-lockdown Hot Vax Summer filled with spontaneity and feverish public make-out sessions, is suggesting a much more restrained approach for the upcoming holidays.