When it comes to a complex topic like race, children are much more receptive to new information than they often get credit for. In fact, according to some studies, a child a can begin to recognize race as early as six months old. Still, it can be rather difficult to find the right language that will convey the intricacies of racism to a toddler.
But knowing that it’s important for parents to make an early effort when it comes to talking to their kids about race and, more specifically, racism, Johnson & Johnson and Some Spider Studios have teamed up for video titled “Mommy & Me, And Daddy Too.”
Created with the involvement of child development experts, the family-friendly short blends storytelling, crafts and performance to help parents navigate the conversation about racism in a way that is accessible to especially young audiences.
Clocking in at over just over 18 minutes, the guide features a reading from Jelani Memory, the founder and CEO of A Kids Book About, and an arts and crafts break with illustrator Vanessa Brantley-Newton.
It is the latest component of the partnership’s ongoing From The Start campaign, which encourages families to engage in constructive discussions about race and bias with an array resources, from infographics to curated reading lists and live discussions. Some Spider will make the guide available on the campaign’s dedicated hub alongside other similarly educational videos.
Johnson & Johnson joins the likes of family-oriented brands like P&G and Sesame Street, which have created campaigns in response to white supremacy and police violence against Black Americans.
CREDITS:
Some Spider Studios
Clayton Benn – Executive Producer / Director (Video)
Kaitlyn Brown – Project Manager
Jonny Jacobs – Manager, Brand Partnerships & Distribution
Cara Jacobs – Director, Advertising Sales
Tyghe Trimble – Editor-in-Chief, Fatherly
Anne Meadows – Art Director
Louise Harding – Hub Developer
Russell Shaw – Designer
Dave Campanaro – Video Writer
Rob King – Pitch Co-Writer, Copywriter
Kelly Sater – Pitch Co-Writer
Emily Babich – Producer
Elaine White – Lead Video Editor
Lexie Tompkins – Email Marketing Manager
Molly Battles – Director of Communications
Trixie Ferguson Gray – SVP, Head of Charlotte Brand Studio at Some Spider Studios
Amy Hall – Booking Producer
Micaela Birmingham – Live Event Host
Alison Bucalo – Senior Producer
Johnson & Johnson
Matt Fantazier – Senior Brand Manager, U.S. Baby Care
Deepa Patel – Associate Brand Manager, U.S. Baby Care
Kelsi Ignomirello – Communications Specialist, U.S. Skin Health
J3
Anthony Hello – SVP, Group Director, Content Management
Niki Schloss – Content Director
Katherine Auguston – VP, Group Creative Director
Jim DeBarros – Creative Director
Lisa Beshara – EVP, US Managing Partner
Dana Modafferi – VP, Group Partner, Franchise Leadership
Catie DiSanti – Partner, Franchise Leadership
Rose Carollo – Partner, Franchise Leadership
Bailey Smith – Partner, Franchise Leadership
Tyler Patrick – Senior Associate, Audience Activation
