Exclusive: Johnson & Johnson Created a Parent’s Guide to Discussing Racism With Kids

Made with help from Some Spider Studios, the guide breaks down one of the toughest talks for families

Vanessa Brantley-Newton smiling while hoping up a card with three cartoon-drawn kids on it Johnson & Johnson

When it comes to a complex topic like race, children are much more receptive to new information than they often get credit for. In fact, according to some studies, a child a can begin to recognize race as early as six months old. Still, it can be rather difficult to find the right language that will convey the intricacies of racism to a toddler.

@ShannonL_Miller shannon.miller@adweek.com Shannon Miller is Adweek's Senior Editor of Creativity & Representation.