Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It’s hard to imagine a world without the NBA, and indeed the 2021/22 season marked the 75th Anniversary of the organization. That level of history is bound to stir up some emotion on the court and off, and to that end, the NBA has been going big in its celebration with its ongoing NBA Lane campaign.
Today the NBA debuted its latest short in the series, “Playoffs on NBA Lane.” Created in partnership with media company Translation LLC, the new spot ramps up the infectious joy of the ongoing campaign by leaning into the unifying nature of the sport as we head into the finals.
Directed
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in