Every Brand Wanted a Piece of #TheDress, but Who Wore It Best?
Viral color debate leads to an avalanche of tweets
What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What Colors Are This Dress."
If you're unaware—which is impossible, unless you live in a cave—the story pointed to a Tumblr discussion about the color of a dress. Welp, the Internet exploded—and so did the brands, which swarmed the topic like flies.
See some of the tweets below. Hooray for net neutrality! I guess?
UPDATE: We've added some more tweets from Oreo and others this afternoon. See all the tweets below.
Fashionably late? #TheDress pic.twitter.com/qGVecgt4mz
— Oreo Cookie (@Oreo) February 27, 2015
Whether you're #TeamWhiteandGold or #TeamBlueandBlack — everyone is on #TeamBreadsticks. #TheDress pic.twitter.com/P04bjXgzED
— Olive Garden (@olivegarden) February 27, 2015
So do you think this is #whiteandgold too? pic.twitter.com/C829igRjVq
— Xbox (@Xbox) February 27, 2015
Technically, #thedress is French Melody PPQ-17 & Eagle Rock S-H-730. Check it out on our app! http://t.co/gifE3xp8B8 pic.twitter.com/jUk1JDvxv0
— Behr Paint (@BehrPaint) February 27, 2015
Don't let people guess what color your teeth are…#TheDress #WhatColorIsThisDress #3DWhite pic.twitter.com/RuRJTwGTc6
— 3DWhite (@3DWhite) February 27, 2015
The dress is blue and black. #thedress #teamblueandblack pic.twitter.com/J822wJAvWb
— Snapple® (@Snapple) February 27, 2015
We see #blueandyellow…of course. Bring out #TheDress
— Hellmann's (@Hellmanns) February 27, 2015
All we see is comfortable. #TheDress #CrocNation pic.twitter.com/vZfuW9DgEJ
— Crocs Shoes (@Crocs) February 27, 2015
Hey internet, you obsess over a dress when you're hungry. #DressGate #BlackandBlue #WhiteandGold #EatASNICKERS pic.twitter.com/5Tc20A06GF
— SNICKERS® (@SNICKERS) February 27, 2015
The only colors I see are #Yellow and #Black #TheDress
— Waffle House (@WaffleHouse) February 27, 2015
No matter what color you see, there's no denying our Ram trucks look great. #TheDress pic.twitter.com/1HSwZpp3XX
— RamTrucks (@RamTrucks) February 27, 2015
Let's settle this once and for all, it's blue and white. #Effortless #TheDress pic.twitter.com/EndigfjSVB
— AT&T (@ATT) February 27, 2015
For those seeing #WhiteandGold in #TheDress (http://t.co/pNG9tXu5pU), @HopeTaylorPhoto ends the debate. pic.twitter.com/W7TwQJy13m
— Adobe (@Adobe) February 27, 2015
Doesn't matter if it's blue/black or white/gold, they still taste delicious. #thedress pic.twitter.com/Oq8srrAKnd
— Dunkin' Donuts (@DunkinDonuts) February 27, 2015
I think the dress is actually orange. #TheDress pic.twitter.com/M2wEUAaGnw
— Whataburger® (@Whataburger) February 27, 2015
I have no idea what you guys are talking about. It looks Rainbow to me. #TheDress
— Skittles (@Skittles) February 27, 2015
#TheDress looks silver and blue to us.
— Coors Light (@CoorsLight) February 27, 2015
Bad lighting makes you see #TheDress in gold or blue. But see what good lighting can do http://t.co/7YhtYEyL2y pic.twitter.com/8MeHYrY9l4
— Philips Lighting (@PhilipsLight) February 27, 2015
Does #TheDress debate really matter? #teamgold pic.twitter.com/Qhq9lYW4Fq
— Yuengling Brewery (@Yuengling_Beer) February 27, 2015
The only colors I see are #Yellow and #Black #TheDress
— Waffle House (@WaffleHouse) February 27, 2015
idk what color that dress is but pancakes are definitely gold and butter is definitely white
— IHOP (@IHOP) February 27, 2015
Clearly it's copper and black. #TheDress
— Duracell (@Duracell) February 27, 2015
It's not the color of #TheDress that matters, it's the #party you wear it to.
— Party City (@PartyCity) February 27, 2015
White and gold? Black and blue? All we see is white and red. #TheDress
— barefootwine (@BarefootWine) February 27, 2015
#whiteandgold or #blackandblue? We found a way around science- you can have both! #TheDress #dressgate pic.twitter.com/5oj3ZTqOWk
— LEGO (@LEGO_Group) February 27, 2015
Definitely not blue #TheDress pic.twitter.com/Z1dIE9Atoa
— krispykreme (@krispykreme) February 27, 2015
Proud to be black & white, or is it white & black? #TheDress — Drinkaware.ie pic.twitter.com/Turyk9zYfc
— Guinness Ireland (@GuinnessIreland) February 27, 2015
Definitely Red and White! #HaveAbreak #TheDress #breakfromthedress #TeamRedAndWhite pic.twitter.com/BFVVMRGn5m
— KITKAT (@KITKAT) February 27, 2015
We've been asked… The dress is blue & black. #tweetfromtheseat
— Charmin (@Charmin) February 27, 2015
AKSHULLY if you adjust the saturation and bring down the levels you'll see that the llamas never even ran away in the first place. #TheDress
— Pete Zaroll (@totinos) February 27, 2015
We see it as blue and yellow, but we may be a tiny bit biased. #TheDress pic.twitter.com/JGs4XuyiZ8
— Cirque du Soleil (@Cirque) February 27, 2015
You're not the only ones @Cirque! We see blue & yellow too 🙂 #TheDress pic.twitter.com/jOcsQrOCUN
— IKEA USA (@IKEAUSA) February 27, 2015
It doesn't matter which color you see, we've got you covered. #TheDress pic.twitter.com/v5lJOCydVp
— Behr Paint (@BehrPaint) February 27, 2015
No filter. #TheDress pic.twitter.com/U1A8A6pNsd
— Miller Lite (@MillerLite) February 27, 2015
Trust us, #TheDress is white.
— Clorox (@Clorox) February 27, 2015
You all have it all wrong. It's red & red. #TheDress
— Fireball Whisky (@FireballWhisky) February 27, 2015
Why does everyone keep calling us Gold and White now? What's going on, Internet?! #TheDress #WhatColorsAreThisDress pic.twitter.com/Hz4xGr7DzZ
— M&M'S® Brand (@mmschocolate) February 27, 2015
We promise, we aren't messing with you. This dress is blue and black. #TheDress #Blueandblack #WhiteandGold pic.twitter.com/pI92V96uLX
— JCPenney (@jcpenney) February 27, 2015
Less concerned about #thedress and more concerned about the #lastchobani in the fridge.
— Chobani (@Chobani) February 27, 2015
We think #thedress is blue… But we're a bit biased. #blueandblack http://t.co/ycCj6KU5MW
— Lee Jeans (@LeeJeans) February 27, 2015
We may see #whiteandgold on #TheDress, but it's #blackandblue that we want in our belly! pic.twitter.com/DRYMi81zO8
— Dogfish Head Brewery (@dogfishbeer) February 27, 2015
Who can you trust? Certainly not your eyes. This is definitely #whiteandgold #thedress pic.twitter.com/4YtUBPeQ6s
— Zyrtec (@Zyrtec) February 27, 2015
*stops furiously scribbling amidst dozens of coffee cups* there is no dress. it is not the dress that changes colors, it is only yourself.
— Denny's (@DennysDiner) February 27, 2015
It's white and gold. pic.twitter.com/OqrPgKx6r4
— Pizza Hut (@pizzahut) February 27, 2015
This is awkward, it's actually white and red. pic.twitter.com/DpCKsBkPiI
— Domino's Pizza (@dominos) February 27, 2015
#TheDress might look better in red and white.
— Coca-Cola (@CocaCola) February 27, 2015
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