Every Brand Wanted a Piece of #TheDress, but Who Wore It Best?

Viral color debate leads to an avalanche of tweets

Headshot of Alfred Maskeroni

What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What Colors Are This Dress."

If you're unaware—which is impossible, unless you live in a cave—the story pointed to a Tumblr discussion about the color of a dress. Welp, the Internet exploded—and so did the brands, which swarmed the topic like flies.

See some of the tweets below. Hooray for net neutrality! I guess?

UPDATE: We've added some more tweets from Oreo and others this afternoon. See all the tweets below.
 


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@maskeroni alfred.maskeroni@adweek.com Alfred Maskeroni is director of video for Adweek.