Creativity Every Brand Wanted a Piece of #TheDress, but Who Wore It Best? Viral color debate leads to an avalanche of tweetsBy Alfred Maskeroni|February 27, 2015Share By Alfred Maskeroni|February 27, 2015Share What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What Colors Are This Dress." If you're unaware—which is impossible, unless you live in a cave—the story pointed to a Tumblr discussion about the color of a dress. Welp, the Internet exploded—and so did the brands, which swarmed the topic like flies. See some of the tweets below. Hooray for net neutrality! I guess? UPDATE: We've added some more tweets from Oreo and others this afternoon. See all the tweets below. Fashionably late? #TheDress pic.twitter.com/qGVecgt4mz — Oreo Cookie (@Oreo) February 27, 2015 Whether you're #TeamWhiteandGold or #TeamBlueandBlack — everyone is on #TeamBreadsticks. #TheDress pic.twitter.com/P04bjXgzED — Olive Garden (@olivegarden) February 27, 2015 So do you think this is #whiteandgold too? pic.twitter.com/C829igRjVq — Xbox (@Xbox) February 27, 2015 Technically, #thedress is French Melody PPQ-17 & Eagle Rock S-H-730. Check it out on our app! http://t.co/gifE3xp8B8 pic.twitter.com/jUk1JDvxv0 — Behr Paint (@BehrPaint) February 27, 2015 Don't let people guess what color your teeth are…#TheDress #WhatColorIsThisDress #3DWhite pic.twitter.com/RuRJTwGTc6 — 3DWhite (@3DWhite) February 27, 2015 The dress is blue and black. #thedress #teamblueandblack pic.twitter.com/J822wJAvWb — Snapple® (@Snapple) February 27, 2015 We see #blueandyellow…of course. Bring out #TheDress — Hellmann's (@Hellmanns) February 27, 2015 All we see is comfortable. #TheDress #CrocNation pic.twitter.com/vZfuW9DgEJ — Crocs Shoes (@Crocs) February 27, 2015 Hey internet, you obsess over a dress when you're hungry. #DressGate #BlackandBlue #WhiteandGold #EatASNICKERS pic.twitter.com/5Tc20A06GF — SNICKERS® (@SNICKERS) February 27, 2015 The only colors I see are #Yellow and #Black #TheDress — Waffle House (@WaffleHouse) February 27, 2015 No matter what color you see, there's no denying our Ram trucks look great. #TheDress pic.twitter.com/1HSwZpp3XX — RamTrucks (@RamTrucks) February 27, 2015 Let's settle this once and for all, it's blue and white. #Effortless #TheDress pic.twitter.com/EndigfjSVB — AT&T (@ATT) February 27, 2015 For those seeing #WhiteandGold in #TheDress (http://t.co/pNG9tXu5pU), @HopeTaylorPhoto ends the debate. pic.twitter.com/W7TwQJy13m — Adobe (@Adobe) February 27, 2015 Doesn't matter if it's blue/black or white/gold, they still taste delicious. #thedress pic.twitter.com/Oq8srrAKnd — Dunkin' Donuts (@DunkinDonuts) February 27, 2015 I think the dress is actually orange. #TheDress pic.twitter.com/M2wEUAaGnw — Whataburger® (@Whataburger) February 27, 2015 I have no idea what you guys are talking about. It looks Rainbow to me. #TheDress — Skittles (@Skittles) February 27, 2015 #TheDress looks silver and blue to us. — Coors Light (@CoorsLight) February 27, 2015 Bad lighting makes you see #TheDress in gold or blue. But see what good lighting can do http://t.co/7YhtYEyL2y pic.twitter.com/8MeHYrY9l4 — Philips Lighting (@PhilipsLight) February 27, 2015 Does #TheDress debate really matter? #teamgold pic.twitter.com/Qhq9lYW4Fq — Yuengling Brewery (@Yuengling_Beer) February 27, 2015 The only colors I see are #Yellow and #Black #TheDress — Waffle House (@WaffleHouse) February 27, 2015 idk what color that dress is but pancakes are definitely gold and butter is definitely white — IHOP (@IHOP) February 27, 2015 Clearly it's copper and black. #TheDress — Duracell (@Duracell) February 27, 2015 It's not the color of #TheDress that matters, it's the #party you wear it to. — Party City (@PartyCity) February 27, 2015 White and gold? Black and blue? All we see is white and red. #TheDress — barefootwine (@BarefootWine) February 27, 2015 #whiteandgold or #blackandblue? We found a way around science- you can have both! #TheDress #dressgate pic.twitter.com/5oj3ZTqOWk — LEGO (@LEGO_Group) February 27, 2015 Definitely not blue #TheDress pic.twitter.com/Z1dIE9Atoa — krispykreme (@krispykreme) February 27, 2015 Proud to be black & white, or is it white & black? #TheDress — Drinkaware.ie pic.twitter.com/Turyk9zYfc — Guinness Ireland (@GuinnessIreland) February 27, 2015 Definitely Red and White! #HaveAbreak #TheDress #breakfromthedress #TeamRedAndWhite pic.twitter.com/BFVVMRGn5m — KITKAT (@KITKAT) February 27, 2015 We've been asked… The dress is blue & black. #tweetfromtheseat — Charmin (@Charmin) February 27, 2015 AKSHULLY if you adjust the saturation and bring down the levels you'll see that the llamas never even ran away in the first place. #TheDress — Pete Zaroll (@totinos) February 27, 2015 We see it as blue and yellow, but we may be a tiny bit biased. #TheDress pic.twitter.com/JGs4XuyiZ8 — Cirque du Soleil (@Cirque) February 27, 2015 You're not the only ones @Cirque! We see blue & yellow too 🙂 #TheDress pic.twitter.com/jOcsQrOCUN — IKEA USA (@IKEAUSA) February 27, 2015 It doesn't matter which color you see, we've got you covered. #TheDress pic.twitter.com/v5lJOCydVp — Behr Paint (@BehrPaint) February 27, 2015 No filter. #TheDress pic.twitter.com/U1A8A6pNsd — Miller Lite (@MillerLite) February 27, 2015 Trust us, #TheDress is white. — Clorox (@Clorox) February 27, 2015 You all have it all wrong. It's red & red. #TheDress — Fireball Whisky (@FireballWhisky) February 27, 2015 Why does everyone keep calling us Gold and White now? What's going on, Internet?! #TheDress #WhatColorsAreThisDress pic.twitter.com/Hz4xGr7DzZ — M&M'S® Brand (@mmschocolate) February 27, 2015 We promise, we aren't messing with you. This dress is blue and black. #TheDress #Blueandblack #WhiteandGold pic.twitter.com/pI92V96uLX — JCPenney (@jcpenney) February 27, 2015 Less concerned about #thedress and more concerned about the #lastchobani in the fridge. — Chobani (@Chobani) February 27, 2015 We think #thedress is blue… But we're a bit biased. #blueandblack http://t.co/ycCj6KU5MW — Lee Jeans (@LeeJeans) February 27, 2015 We may see #whiteandgold on #TheDress, but it's #blackandblue that we want in our belly! pic.twitter.com/DRYMi81zO8 — Dogfish Head Brewery (@dogfishbeer) February 27, 2015 Who can you trust? Certainly not your eyes. This is definitely #whiteandgold #thedress pic.twitter.com/4YtUBPeQ6s — Zyrtec (@Zyrtec) February 27, 2015 *stops furiously scribbling amidst dozens of coffee cups* there is no dress. it is not the dress that changes colors, it is only yourself. — Denny's (@DennysDiner) February 27, 2015 It's white and gold. pic.twitter.com/OqrPgKx6r4 — Pizza Hut (@pizzahut) February 27, 2015 This is awkward, it's actually white and red. pic.twitter.com/DpCKsBkPiI — Domino's Pizza (@dominos) February 27, 2015 #TheDress might look better in red and white. — Coca-Cola (@CocaCola) February 27, 2015 Adweek Adweek