CreativityEvery Brand Wanted a Piece of #TheDress, but Who Wore It Best?Viral color debate leads to an avalanche of tweetsBy Alfred Maskeroni|February 27, 2015 ShareBy Alfred Maskeroni|February 27, 2015 Share What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What Colors Are This Dress." If you're unaware—which is impossible, unless you live in a cave—the story pointed to a Tumblr discussion about the color of a dress. Welp, the Internet exploded—and so did the brands, which swarmed the topic like flies. See some of the tweets below. Hooray for net neutrality! I guess? UPDATE: We've added some more tweets from Oreo and others this afternoon. See all the tweets below. Fashionably late? #TheDress pic.twitter.com/qGVecgt4mz — Oreo Cookie (@Oreo) February 27, 2015 Whether you're #TeamWhiteandGold or #TeamBlueandBlack — everyone is on #TeamBreadsticks. #TheDress pic.twitter.com/P04bjXgzED — Olive Garden (@olivegarden) February 27, 2015 So do you think this is #whiteandgold too? pic.twitter.com/C829igRjVq — Xbox (@Xbox) February 27, 2015 Technically, #thedress is French Melody PPQ-17 & Eagle Rock S-H-730. Check it out on our app! http://t.co/gifE3xp8B8 pic.twitter.com/jUk1JDvxv0 — Behr Paint (@BehrPaint) February 27, 2015 Don't let people guess what color your teeth are…#TheDress #WhatColorIsThisDress #3DWhite pic.twitter.com/RuRJTwGTc6 — 3DWhite (@3DWhite) February 27, 2015 The dress is blue and black. #thedress #teamblueandblack pic.twitter.com/J822wJAvWb — Snapple® (@Snapple) February 27, 2015 We see #blueandyellow…of course. Bring out #TheDress — Hellmann's (@Hellmanns) February 27, 2015 All we see is comfortable. #TheDress #CrocNation pic.twitter.com/vZfuW9DgEJ — Crocs Shoes (@Crocs) February 27, 2015 Hey internet, you obsess over a dress when you're hungry. #DressGate #BlackandBlue #WhiteandGold #EatASNICKERS pic.twitter.com/5Tc20A06GF — SNICKERS® (@SNICKERS) February 27, 2015 The only colors I see are #Yellow and #Black #TheDress — Waffle House (@WaffleHouse) February 27, 2015 No matter what color you see, there's no denying our Ram trucks look great. #TheDress pic.twitter.com/1HSwZpp3XX — RamTrucks (@RamTrucks) February 27, 2015 Let's settle this once and for all, it's blue and white. #Effortless #TheDress pic.twitter.com/EndigfjSVB — AT&T (@ATT) February 27, 2015For those seeing #WhiteandGold in #TheDress (http://t.co/pNG9tXu5pU), @HopeTaylorPhoto ends the debate. pic.twitter.com/W7TwQJy13m— Adobe (@Adobe) February 27, 2015 Doesn't matter if it's blue/black or white/gold, they still taste delicious. #thedress pic.twitter.com/Oq8srrAKnd — Dunkin' Donuts (@DunkinDonuts) February 27, 2015 I think the dress is actually orange. #TheDress pic.twitter.com/M2wEUAaGnw — Whataburger® (@Whataburger) February 27, 2015 I have no idea what you guys are talking about. It looks Rainbow to me. #TheDress — Skittles (@Skittles) February 27, 2015 #TheDress looks silver and blue to us. — Coors Light (@CoorsLight) February 27, 2015 Bad lighting makes you see #TheDress in gold or blue. But see what good lighting can do http://t.co/7YhtYEyL2y pic.twitter.com/8MeHYrY9l4 — Philips Lighting (@PhilipsLight) February 27, 2015 Does #TheDress debate really matter? #teamgold pic.twitter.com/Qhq9lYW4Fq — Yuengling Brewery (@Yuengling_Beer) February 27, 2015 The only colors I see are #Yellow and #Black #TheDress — Waffle House (@WaffleHouse) February 27, 2015 idk what color that dress is but pancakes are definitely gold and butter is definitely white — IHOP (@IHOP) February 27, 2015 Clearly it's copper and black. #TheDress — Duracell (@Duracell) February 27, 2015 It's not the color of #TheDress that matters, it's the #party you wear it to. — Party City (@PartyCity) February 27, 2015 White and gold? Black and blue? All we see is white and red. #TheDress — barefootwine (@BarefootWine) February 27, 2015 #whiteandgold or #blackandblue? We found a way around science- you can have both! #TheDress #dressgate pic.twitter.com/5oj3ZTqOWk — LEGO (@LEGO_Group) February 27, 2015Continue ReadingPages: 1 2 Adweek Adweek