Esurance Upgraded Monday in 10 Cities, Offering Puppy Playtime and Better DMV Photos

Brand activation makes the worst day of the week better

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Following up its campaign featuring Dennis Quaid (who, for some reason, kind of looks like Harrison Ford), Esurance is taking its new “Surprisingly Painless” tagline to heart with a 10 city activation today that brought little pockets of joy to the day of the week most people loathe.

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