SportsCenter’s Stan Verrett Doesn’t Quite Get the Idea of Great Entrance Music

Can't take a cue from Yasiel Puig in new ESPN ad

Every sane person wishes to go through life with a personalized soundtrack playing out loud—or at least entrance music to punctuate his or her arrival.

The latest addition to ESPN'S long-running "This Is SportsCenter" campaign from Wieden + Kennedy New York plays on that theme with "Walk-Up Music," a new ad starring Los Angeles Dodgers right fielder Yasiel Puig—who actually does get his own intro music, at least on the field (though, it's not the same as what's played here).

In any case, sportscaster Kenny Mayne explains the phenomenon and its function as a reflection of identity. But the real payoff comes when his colleague, anchor Stan Verrett, rolls up to a tune that's the perfect self-deprecating choice—especially sure to resonate with any child of the 1990s.

The song, for anyone who doesn't immediately recognize it, is Hanson's teen-pop smash "MMMbop." 

CREDITS

Client: ESPN

Project Name: "This Is SportsCenter"

Spot: "Walk-Up Music," :30

Client Contact: Jeff Gonyo

Launch Date: 8/3/15

Agency: Wieden + Kennedy, New York

Executive Creative Directors: Jaime Robinson, David Kolbusz

Creative Directors: Brandon Henderson, Caleb Jensen

Art Director: NJ Placentra

Senior Copywriter: Alex Ledford

Producer: Kristen Johnson

Head of Content Production: Nick Setounski

Executive Producer: Temma Shoaf

Account Team: Mike Welch, Alex Scaros, Liz Lindberg

Production Company: O Positive

Director: David Shane

Executive Producer: Marc Grill

Director of Photography: Dave Morabito

Editing, Mix Company: Mackenzie Cutler

Editor: Nick Divers

Post Executive Producer: Sasha Hirschfeld

Mixer: Sam Shaffer

Visual Effects Company: Schmigital

Lead Flame Artist, Creative Director: Jim Hayhow

Assistant: Joseph Miller

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