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Every sane person wishes to go through life with a personalized soundtrack playing out loud—or at least entrance music to punctuate his or her arrival.
The latest addition to ESPN'S long-running "This Is SportsCenter" campaign from Wieden + Kennedy New York plays on that theme with "Walk-Up Music," a new ad starring Los Angeles Dodgers right fielder Yasiel Puig—who actually does get his own intro music, at least on the field (though, it's not the same as what's played here).
In any case, sportscaster Kenny Mayne explains the phenomenon and its function as a reflection of identity.
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