EIBWC Podcast: How to Monetize Fandoms

What zombies, K-Pop and gaming teach us about building IP

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

What do zombies, K-pop and gaming have in common? 

Well, if you’re Ned Sherman, chief business affairs and legal officer at Skybound Entertainment (the home of The Walking Dead) and a partner in Goal Ventures, they have helped inform his approach to building incredible value from IP.

Today, creators who understand how to build fandoms are operating in a golden era of opportunity, and Sherman believes the creator economy has democratized the franchise flywheel perfected by Disney, Apple and Nintendo.

In this episode, we’re speaking to Sherman to learn how he’s translating creativity into bankability through his experience as a lawyer investor, and his superpower: understanding the power of relationships.