EIBWC Podcast: How to Monetize Fandoms

What zombies, K-Pop and gaming teach us about building IP

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

What do zombies, K-pop and gaming have in common? 

Well, if you’re Ned Sherman, chief business affairs and legal officer at Skybound Entertainment (the home of The Walking Dead) and a partner in Goal Ventures, they have helped inform his approach to building incredible value from IP.

Today, creators who understand how to build fandoms are operating in a golden era of opportunity, and Sherman believes the creator economy has democratized the franchise flywheel perfected by Disney, Apple and Nintendo.

In this episode, we’re speaking to Sherman to learn how he’s translating creativity into bankability through his experience as a lawyer investor, and his superpower: understanding the power of relationships.